REVITALIZING A BRAND
ANTECH Diagnostics has been the hallmark of the veterinary industry for over 25 years. They service over 17,000 veterinary hospitals in North America with state-of-the-art equipment and process over 45,000 lab samples daily.
SooHoo Designers was chosen to develop a new visual identity, still utilizing the current ANTECH logo that could be incorporated into their advertising and marketing materials in both digital and print media. Our goal was to establish for ANTECH a new communications platform that was contemporary and engaging. The resulting new visual identity and marketing materials target veterinarians, other animal healthcare providers, animal hospitals, and consumer pet owners.