PACKAGING AMORE
Since 2005, this family-owned Southern California bakery has been delivering premium Italian cookies to the retail market. Recently, Cookies Con Amore decided to expand their business by developing a gluten-free cookie. This led to the introduction of the Glutenetto brand.
SooHoo was tasked with creating packaging that would reflect the company's artisan roots, yet modernize and elevate its image. The design needed to deliver shelf impact to stand out in a competitive market and advance brand awareness in broader distribution channels.
