Padres Unidos

SUCCESSFUL FAMILIES BUILD SUCCESSFUL COMMUNITIES

Padres Unidos is a non-profit organization that provides a variety of services to low-income families. Their philosophy, “Successful Families Build Successful Communities,” aims to engage families, not just in their children’s lives, but in their communities – building protective assets, nurturing vibrant neighborhoods, and empowering residents. To support Padres' endeavor to increase funding, SooHoo Designers created a new brand identity and various collateral and digital marketing materials pro bono. The introduction of this branding program led to an increase in public support and engagement, and compelled people to support their mission.